Full case studies from client and employer engagements, in-house and agency side: research through to a shipped, measured result.
UX audit and redesign of onboarding, navigation and the betting experience across web and mobile, unifying two platforms into one consistent product.
One consistent betting experience, unified across web and app
Merged two dated legacy platforms into one responsive, configurable investment product, lifting migration to 94% and adding 7,000+ new active users in year one.
87% of users preferred the redesign over the legacy platforms
Redesigned a static mortgage calculator into a mobile-first property exploration tool, lifting conversions 53% and traffic 38% year-on-year.
From static calculator to acquisition engine
A secure HCP platform for Novartis that grew from four therapy areas to nine, launched as one of Australia's largest privately funded HCP platforms.
One of Australia's largest privately funded HCP platforms
Designed a modular n8n-based automation framework for a leading European sports league, cutting manual reporting, meeting and content workload by over 60%.
Reduced manual reporting, meeting and content workload by over 60%
The internal admin and trading backend behind a sports betting platform, the counterpart to the consumer-facing product.
The unglamorous half of a betting platform that decides whether the glamorous half works
I'm currently open to new opportunities and consulting engagements. A quick call is the fastest way to find out if there's a fit.