What I do

Four ways I help product teams

Product design

Discovery to release

End-to-end design for SaaS and platform products with many users and moving parts.

  • Research, user journeys and flows grounded in real behaviour
  • Wireframes, prototypes and high-fidelity UI
  • Testing and iteration with real users

UX audits & redesigns

Fix what slows users down

An expert review of an existing product, and a redesign that keeps what already works.

  • Heuristic and comparative audits of live products
  • Prioritised findings tied to conversion and retention
  • Redesigns that respect established user habits

Design systems & handoff

Built to be built

Component libraries and specs your engineers can build from directly.

  • Figma component libraries and design tokens
  • Consistency across web, mobile and native apps
  • Handoff that fits your engineering workflow

AI-assisted design & automation

Faster from idea to shipped

AI and automation that speed up research, prototyping and repetitive work.

  • AI-assisted research synthesis and rapid prototyping
  • Workflow automation with n8n, as for La Liga
  • Content pipelines from first draft to production
Working together

Ways to engage

Embedded contractor

I join your product team for a set period, working in your sprints, tools and rituals from week one.

Fixed-scope project

A defined piece of work, such as an audit, a redesign or a design system, with a clear brief and deliverables.

Design lead & advisory

Part-time senior guidance: reviewing work, mentoring designers and shaping product direction.

How I work with engineering

I speak technology

Enough technical fluency to scope realistically, spot constraints early and hand over designs engineers can build.

  • Figma
  • Claude
  • n8n
  • Git
  • Jira
  • React
  • HTML, CSS & JS
See full toolkit

Design

Figma · Sketch · Affinity

Front-end

HTML5 · CSS · JavaScript · PHP · React · Bootstrap · jQuery · Git

CMS & platforms

WordPress · Drupal · Joomla · Hugo · Grav · AEM

eLearning & LMS

Articulate 360 · Thinkific · Moodle · Veeva

Cloud & marketing

AWS · Salesforce · Google Analytics · Campaign Monitor · Mailchimp

Delivery & automation

Jira · Asana · Basecamp · Trello · Zapier · n8n · Make

AI tools

Claude · ChatGPT · Gemini

Let's chat

Have a project or a role in mind?

I'm currently open to new opportunities and consulting engagements. A quick call is the fastest way to find out if there's a fit.