Senior Product Designer
Fifteen years designing digital products and learning systems for environments where getting it wrong has consequences. Finance, healthcare, eLearning, and consumer platforms across Australia, Europe, and Asia.
About
I operate across the full stack of design delivery. I think about the screen and the system behind it. I understand technology well enough to make better decisions with engineers, content well enough to build systems that stay maintained, and business well enough to know when the right answer is to simplify rather than add.
I am particularly experienced in regulated and high-complexity environments where the cost of a poor design decision is not just a bad user experience but a compliance risk, a lost client, or a safety failure. That context has made me a more rigorous, more precise, and more commercially aware designer.
Selected Work
Financial Services
Designed the product experience for an investment platform through its ASX listing process, giving thousands of financial advisers a tool built for the complexity of real client relationships.
Consumer & Wagering
Rebuilt the entire betting experience from information architecture to visual system for a consumer platform where every friction point costs engagement.
Healthcare
Built a clinical learning platform from scratch that put accurate drug and therapy information in front of healthcare professionals at the point of care.
Sport & Entertainment
Designed digital and brand experiences for one of the world's most watched football leagues, connecting the La Liga brand with audiences across Europe and ANZ.
Fintech
Turned a data-heavy lending research tool into a clear decision-making platform, reducing cognitive load on brokers navigating complex property and loan data.
Pharmaceutical
Designed a regulated HCP education platform helping hepatologists apply a new treatment pathway where a single content error has medical, legal, and commercial consequences.
Industries
Approach
Frame before solve
The most expensive design mistake is solving the wrong problem elegantly. I invest in problem definition before screens exist.
System not screen
Individual screens are symptoms. I design the underlying patterns, components, and content systems that make quality consistent at scale.
Close to engineering
I understand what I am asking engineers to build. I stay embedded through delivery and treat technical pushback as design information.
Outcome over output
Deliverables are a means to an end. I measure success by what changed for users and the business, not by what was shipped.
AI as leverage
I use Claude, Figma, and vibe coding to close the gap between design intent and production reality. Automation where it reduces friction, judgment where it matters.
Honest trade-offs
Good design requires making explicit decisions about what to deprioritise. I document trade-offs so teams can make informed choices, not guesses.
Let's talk
Based in Sydney, Australia. Open to hybrid and remote opportunities across Australia and internationally.